CONTENT & PRODUCT DESIGN
A new game of tennis is underway.
For this assignment, I was tasked to invent a new product and create a one-sheeter to spark conversations amidst my UX for Emerging Technologies course at Parsons. As an avid tennis player and wearable technology fan, I couldn't help but think of a technology that was similar to my AppleWatch, but could specifically help me improve my tennis game.
Concept
Thus, Server was born. Server is a microchip technology that can be inserted within a tennis racquet handle or attached to a shock absorber. Using motion technology, the chip can measure accuracy and speed of various swings during play by measuring & analyzing vibrations from the head. With the purchase of the product, users have access to the Server application that allows players to track their swings in real time, record hits, and live chat with pros to review & give tips to improve their game.
Background
Server features playful branding - with a fluid logo set to resemble the game of tennis, and supporting typography to be bold, symbolizing the strength and innovation of this new emerging technology specific for tennis players & professionals.
As an avid tennis player myself, constantly looking to improve my game, I knew exactly what kind og technology I wanted to create as there's much more to a powerful, accurate swing or hit than just the players form and strength.
Research & Planning
Conducted market research to identify similar wearable technology challenges and user preferences. I defined the target audience and outlined key features to include.
Design
For the one-sheeter, I wanted the branding to be playful & intriguing. The large, bold fonts work engage potential customers to learn more.
Implementation
I went through and continue to go through a variety of iterations to catch a potential customers eye and leave them wanting more information on the technology itself and how it works.
The Application
The application available on the App store and compatible with both iOS & Android devices, allows players to track & make adjustments to their game live.
To create the interface of the application itself, I utilized Sketch to develop low-fidelity wireframes for the homepage, activity breakdown, lens, and chat.
I knew I wanted to use hues of both green and yellow to resemble both hard court & grass play. I eventually decided on more sage green and very faint yellow to represent the simplicity and beauty of the game.
I then worked on designing a series of backsplashes for the application that incorporated movement and noise to further emphasis the fluidity of the game itself.
Principles
Server Application
Print & OOH Strategy
Targeting a variety of players, Server will be advertised through a variety of print & media formats. The posters will be glued in NYC neighborhoods such as the West Village, LES, UES, & Gramercy Park; home to most of the cities tennis communities and courts.
The print ads will focus on a few publications including Vogue, TeenVogue, GQ, and GoodHousekeeping.
The Design
The design of the advertisements is consistent with the overall branding of Server. With simple, vintage style images of tennis courts, with minimal players included. By taking the focus away from an image of a specific player, this emphasizes that the product is for everyone, regardless of appearance or skill level.
Packaging
The eco-friendly packaging of the product itself is compact and simple, minimizing waste. The overall design is clean, following Server's brand guidelines, and is ready for immediate use by any player.
